With the WNBA season tipping off, Carrington joins Angel Reese and Lexie Brown as the faces of Reebok’s renewed push into performance basketball—powered by legacy, grit, and the new Engine A. Reebok is expanding its basketball roster, adding emerging WNBA superstar DiJonai Carrington of the Dallas Wings. Carrington signed a mutl-year will be the focal point of several Reebok brand engagement campaigns, spotlighting their active and lifestyle offerings, including Reebok’s performance basketball shoe, the ‘Engine A.’ It is their first performance shoe released in roughly a decade. Her signing is pivotal for the brand’s return to performance basketball.
For Carrington, the partnership is more than just a business move—it is a full-circle moment rooted in legacy and personal pride. Carrington shared her enthusiasm for the partnership, “I’m excited to continue the family legacy and join the Reebok Basketball roster.” She continued, emphasizing the brand’s return, “Reebok Basketball is officially back, and I can’t wait to bring the energy on the court in the new Engine A.”
Carrington has been performing at an elite level and is becoming one of the WNBA’s most relentless competitors. She earned the 2024 WNBA Most Improved Player and was recognized as First Team All-Defense. Moreover, Carrington joins fellow WNBA players Chicago Sky forward Angel Reese and Seattle Storm guard Lexie Brown.
With the new WNBA season tipping off on May 16, Reebok has signed three marquee players poised to impact the court and elevate the brand’s presence across the league. The trio isn’t just chasing wins–they’re helping shape Reebok’s resurgence in basketball.
-D.K.